DIAGEO Market Assessment Survey

DIAGEO Market Assessment Survey
DIAGEO contracted Zerihun Associates for a business outlet census to collect quantitative information on the geographic location, sales and facilities available business firms engaged in serving beer and other spirits (Alcohols) in three major cities in Ethiopia, Addis Ababa, Adama, Dire Dawa and Hawassa cities. The information is being collected using mobile data collection (Kobo Collect). The collected data will benefit DIAGEO in assessing the beer and Alcohol market activities.