We strives to help clients measure public opinion and attitudes on their
products and services.

Insights

Zerihun Associates delivers relevant and timely opinion data about products, and socio-economic and behavioral indicators that are vital to leader's strategic plans. Zerihun strives to help clients measure public opinion and attitudes on their products and services.

How Does Zerihun Associates Opinion Survey work?

Zerihun Associates conducts opinion research based on interviews by landline and cellular telephones. We use standard national telephone samples, consisting of directory-assisted random digit dial telephone samples using a proportionate, stratified sampling design. A computer randomly generates the phone numbers Zerihun calls from all working phone exchanges and not-listed phone numbers; thus, Zerihun Associates is as likely to call unlisted phone numbers as listed phone numbers.

Within each household reached via landline or cellphone, an interview is sought with an adult 18 years of age or older living in the household. When respondents to be interviewed are selected at random, every adult has an equal probability of being selected into the sample.

Insight Research

Reputation impacts businesses ability to succeed in the market and ultimately build value for stakeholders. We provide companies and public agencies with insights and public opinions to understand, protect and enhance their brand reputations.

Insight Surveys generate compelling data to attract public opinion, media coverage, and raise our clients' visibility. Our close collaboration with experts in the field and academic institution ensures rigorous and independent insight research.